Lessons from the inside,
applied to your asset.

A hotel launch

Yieldhouse was in from the first drawing. The hotel arrived prelisted off renderings, launched with a party the press covered, and stitched itself into the neighborhood before the paint dried. It opened 13% above market on RevPAR and reached #1 of 235 hotels inside sixty days. It has not given the position back. A year on the gap is wider, with RevPAR up 41% year over year in a month its competitive set spent falling.

13% above market at launch  ·  +41% RevPAR, year over year

The launch story›

A reputation, rebuilt

The building and the rooms stayed as they were. A limited FF&E and capex budget bought the personality and branding The Mara should have carried from the start. Everything after that sat in front of the booking: reviews answered and recovered rather than waited on, every listing rebuilt on every channel worth being on, rate set against the comp set daily instead of seasonally, and a direct booking funnel that pulled stays off commission. The hotel now ranks #1 in Laguna Beach, ahead of newer buildings with bigger budgets.

3.9 → 4.9★ guest rating  ·  +30% revenue, same asset

Featured in›

Nashville Portfolio

Buildings came over from the previous operator with a weak guest rating, in the city adding short-term supply faster than any other in the country. Nothing about them said “pick this one.” Interiors were redesigned, the booking experience was rebuilt, whole buildings were opened up to buyouts, and the restaurants and bars down the street became part of what a guest was actually booking.

~3.8 → 4.9+★ guest rating